The Team
Who We Are

Ben Horn
Founder & CEO
An ACA Chartered Accountant, Ben combines deep financial expertise with a passion for sustainability to help companies unlock the transformative potential of ESG.
Lara Serlin
Marketing Manager &
Content Creator
Lara is a Berlin-based freelance writer from London. With a background in marketing, she’s spent the last 10+ years working on everything content-related. Passionate about sustainability, nature, off-beat travel and running.


Molly Bridge
Learning & Development Specialist
Molly brings her vast experience to SOAR, designing impactful training programmes that drive sustainability. With expertise in corporate learning and behaviour change, she empowers individuals and organisations to adopt responsible practices, fostering a culture of environmental and social impact.
Lisa
Sustainability Consultant
Lisa is a seasoned sustainability consultant specialising in supply chains, human rights, and circularity. She helps businesses implement ethical sourcing, fair labour practices, and circular economy strategies, ensuring responsible and resilient operations.
Tess
Carbon Reporting Specialist
As a dedicated carbon reporting specialist, Tess brings years of experience in carbon accounting, GHG protocol, and Net Zero pathways. Her mission is to help organisations navigate the complexities of sustainability and achieve their climate goals.
Ashley
Accountant & Auditor
Ashley is a skilled accountant and auditor with extensive experience in financial reporting, risk assessment, and compliance. She ensures accuracy, transparency, and regulatory adherence in financial operations.
